The most important rule to remember is that it is a portrait, not necessarily of just the head, but the person, or group is the focal part of the picture, so it is important to take the photograph without any extraneous clutter. Because you will always be dealing with people you have to maintain control, not as a tyrant, but you have to guide your subjects. Therefore a certain degree of self-confidence is necessary. If you are taking a formal portrait of a group of children it is necessary for you as the photographer to ensure that none of the children are making faces.

When you have signed up a person for a photographic portrait take a few extra shots, and offer them as wallet or purse photographs at a smaller fee. You already have the start business capitalise on it, few people can resist the feeling that they have got something for nothing. This may seem a waste of time; they can be important additives for your portfolio.

Portrait photography has undergone many changes of style since the introduction of the formal portrait. The modern emphasis is to bring out each individuals personality. Top glamour models are paid enormous fees to express a distinctive personality, but to bring that aspect forward in your subject is as much about people skills as camera techniques. It is imperative to be able to create a rapport with your subject to bring out the expressions that display their personality. Anyone over the age of two can pose for the camera, with a vacuous expression, but the secret of saleable portrait photography is capturing more than the pose. To be a really good portrait photographer you have to be able to connect with people, if you have not got these skills, then it is better that you concentrate on some other types of photography

If you want to flatter your subject, you'll probably want to minimize their nose. Stand about twelve feet from your subject, so that their nose isn't significantly closer to you than the rest of the face. However, at such a large distance from the camera, if you want to fill the frame with just your subject's face, then you need a high magnification lens. Typical "portrait" lenses are therefore between 90 and 135 millimeters long when you are using a 35mm camera.

Whilst a lot of portrait photography is completed inside a studio, the prospect of natural light can be very flattering. This can be achieved inside by positioning your subject in front of a window. Environmental portraiture presents different challenges. These portraits are best enlarges, otherwise the subjects face gets lost in the background. Slow film and the use of a tripod; help to keep your images sharp. There are a number of professional photographers who argue that a portrait is not shown to its best advantage when it is clinically sharp and they use a filter, but with modern digital cameras, you can make an adjustment in Photoshop at a later time. However if you are using a digital camera you will achieve the best results with a camera with a true single reflex lens.

Natural light or umbrella lighting can achieve soft lighting; both of these reduce shadows and show the face in a better more attractive light. However there is another type of portrait photography, which is high impact photography. This is a very dramatic type of portrait photography, which uses very strong light with a high contrast of tonal color. This technique is more effective indoors, as it is achieved by controlling light, and their is too much light to control out of doors. Position your subject at different angles to the light, from one side, or from underneath. This lengthens the shadows, rather than muting them, and gives a distinctly dramatic effect. You can achieve this in varying degrees, but if the light source is placed at 90 degrees to the face, it will throw the whole of the opposite side of the face in shadow. If you are using a digital camera you can also manipulate the contrast later to achieve a more dramatic effect.

You can also improve your photographs if you include some motion shots, as well as the traditional stills. Just make sure that you use the correct film speeds.

About the Author